What Child Is This? by Irene Merring

When Irene approached me for her “What Child Is This?” project, I didn’t have to think before saying “yes.” As an artist, I let me intuition decide for me at times. The reality of the project: no time for us to create some new (and relevant) photography; impending deadline; completely new concept - a Christmas theme. As a designer, I tend to cringe with holiday themes - the cheese factor is always looming, and finding a unique and meaningful way to tie in a holiday to an existing brand is much more challenging than it looks.

Thankfully, the light bulb went off in someone’s head - Irene recalled some portraits of herself in a long, hooded silver gown. While we might typically imagine muffs, Santa hats, scarves and mittens for Christmastime apparel, I couldn’t help but notice that her hooded gown - aside from the silver - felt so appropriately Biblical. A long, hooded garb is the archetypal garment of the Middle Eastern nomad, perfectly suited for the three kings who visited the newborn Christ. And like those gift-bearing wise men, Irene is generously giving us this track for free. You can download it here.